Choosing a course

How long does it take to learn SEO?

The fundamentals of SEO take two to four weeks of part-time study; the free Ahrefs beginner course is two hours and Semrush Academy's main courses total about six. Being …

Is SEO hard to learn?

No, the fundamentals of SEO are not hard to learn: keyword research, page structure, technical basics and link building are well documented and free to study. What is har…

Can I learn SEO on my own?

Yes. You can learn SEO on your own to a working level using free courses from Ahrefs, Semrush and HubSpot plus a site you control to practice on. The free material covers…

Which SEO certification is best?

Semrush Academy's certification is the best SEO certificate to hold in 2026: it is free, the exams are 10 to 15 questions, it is valid for one year, and it is the one mos…

Are SEO courses worth it?

Free SEO courses are worth it for anyone starting out. A paid SEO course or community is worth it only when it gives you at least one of three things you cannot get free:…

What are the red flags in an SEO course?

The six red flags in an SEO course are: lessons with no date, no published refund policy, income or earnings claims, a countdown timer that resets when you reload, a pric…

What should I ask before buying an SEO course?

Before buying an SEO course, ask twelve questions: who teaches it and can you reach them; when the material was last updated; does it publish tests; what it costs over th…